{ Internet Marketing }

internet marketingInternet marketing is often a confusing term for local businesses. This is why we’ve created this page rather than have it be a post in our blog section.

The term “marketing” means many different things to different people. In essence it’s about promoting your brand and getting the attention of your target audience.

A successful marketing department has a strong relationship with the following departments and areas of business: Sales, Business Development, Branding, Community Communications, Corporate Communications, Customer Service, P.R, Advertising, Human Resources, Graphic Design, Market Research and corporate events.

Internet marketing is also known as online marketing, web marketing, and new media marketing.

Internet marketing is simply the marketing related activities and tactics that involve the internet. Below is a brief list of common aspects of internet marketing:

  • Social Media
  • Social Bookmarks
  • Review Websites
  • Online Adverting (Pay Per Click, Pay Per Impression, Facebook Ads, Google Ads etc…)
  • Search Engine Marketing (Online Marketing)
  • Paid and Organic Search
  • Blog
  • Article Marketing
  • Search Engine Optimization SEO
  • On Page SEO (keyword research, anchor text, internal links)
  • Off Page SEO (link building, article marketing, and page rank)
  • Reputation Management
  • Affiliate Marketing
  • Email Marketing (List Building, Newsletters, and Opt-In landing pages)
  • Website Design

This is a brief and simple definition of internet marketing. We could write about it in far more detail, but our goal was to explain it simply and in only a handful of words in order to demystify it for you.

Not every business needs every aspect of internet marketing, but we believe all businesses can greatly benefit from strategic online marketing.

Evotive Marketing can create a unique marketing plan for your business, one that utilizes the most effective aspects of internet marketing.

[stextbox id="alert"] P.S. If you haven’t yet grabbed your copy of “The 13 Biggest Marketing Mistakes and How to Avoid Them” be sure to do so, it’s FREE and will help you kick-start your marketing plan! You’ll also get our  monthly Newsletter filled with great marketing tips, current marketing trends and valuable information you can use for your business[/stextbox]